Tech for Better

Product Management

Product Manager vs. Product Owner

There is a difference between the roles of Product Manager and Product Owner.

Being Product Manager involves leading on managing the development of a digital product. This role encompasses all the responsibilities of digital Product Building: from stakeholder engagement, to securing funding.

The Product Owner is the single source of information for a product development team about the product they are trying to build. This term comes from the Scrum method that is widely used in software development and that we use at Founders and Coders.

All good Product Managers should be good at playing the role of Product Owner. It is one of their 6 key competencies.

6 Key Competencies of a Product Manager

Clarity of vision

Set business objectives and measure outcomes

Product Development

Being a responsive, empathetic and well-organised Product Owner

Data Analysis

Having attention to detail when collecting and interpreting data

User Knowledge

Having empathy and experience working with a user group

Organisational Knowledge

Understanding of the needs, practices and objectives of the organisation

Domain Expertise

Knowledge of the sector they are working within

The Product Owner role

The Product Owner supports a Product Team to complete development of a digital product

A Product Owner is the point of contact with the development team. The development team are lead by their Scrum Facilitator

The Product Owner supplies all content and copy for the product; and supports in setting the priorities of the product


  • Review problem statement
  • Write user stories
  • Prioritise & estimate

Problem statements

Review and revise the problem statement from the Discovery Workshop

User Stories

A granular task that the user does while using a product

Sprint planning

In this ceremony, the Product Owner and Product Team work together to prioritise and estimate issues for the next sprint


Congratulations! 🎉

You have now completed the Product Management programme!

Thank you for all your hard work over the past 7 weeks.

I’ll be in touch in the next week to chat about what’s next… 🌱